February Conference Features Leader in Winery Establishment Planning

posted on December 30, 2008 5:52am


Contact: .(JavaScript must be enabled to view this email address)
  517-432-1555, ext. 169
.(JavaScript must be enabled to view this email address)
  269-944-1477 x 206

EAST LANSING, Mich.—Bruce Zoecklein, professor and head of the
Enology-Grape Chemistry Group at Virginia Tech in Blacksburg, Va., will
emphasize the need for good business planning when starting a winery at
the 2009 Winery Establishment Conference to be held at the Michigan
State University Southwest Michigan Research and Extension Center
(SWMREC), in Benton Harbor, Feb. 17-19.


  “There’s the old adage that says, ‘if things aren’t going according to
plan maybe it is because there is no plan,’” he says. “The emphasis at
the conference will be on sound winery planning and efficient designs
tailored to the region.


  “Everything from how to deal with the local, state and federal rules,
regulations and licensing, developing a business plan, equipment, and
equipment and design integration to best utilize space and work
efficiencies to computing the costs of establishment and production
will be discussed,” he says.


  Zoecklein has organized and conducted 15 meetings on winery planning
and design around the country, and he says that winery owners need
expertise in a wide range of specialties, such as business, marketing,
grape growing and wine technology, to become successful.


  “If a winery owner expects to have some success in the industry, that
person either has to be competent in those areas or consult with those
that are,” he says. “With all the variables involved in winery planning
and design, it’s important to have detailed business and marketing
plans to maximize the potential.”


  Zoecklein says that participants attending should be considering
starting a winery or be winery owners who would like to increase
efficiencies and overall productivity.


  “There are many variables and complexities in winery planning and
design,” he says. “There’s no boilerplate for this, so being prepared
is essential.”


  For more information about the conference, visit www.grapes.msu.edu, or contact Diane Dings at the SWMREC at 269-944-1477, ext. 203, or .(JavaScript must be enabled to view this email address). The early-bird registration ($325) ends Jan. 7, after that, cost is $350. Registration closes Feb. 6.



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