Partners and Clients
ANR Communications communication managers work with clients to determine the most appropriate and effective strategies to meet their marketing and communication needs.
Emerald Ash Borer (EAB)
The emerald ash borer (EAB), an invasive insect pest found spreading throughout southeastern Michigan and killing millions of ash trees, was detected in North America in 2002. ANR Communications information and technology specialists are key in developing strategies to communicate and educate Extension specialists, state and federal agency representatives and affected homeowners about the severity of this pest and the devastation it can cause. ANR Communications staff members collaborate with other state and federal agencies and universities to get the information out to a national audience. The EAB Web site, educational posters, resource notebooks, bulletins on evaluating pesticides to control EAB and identifying ash trees, news releases and Power Point presentations are some of the products developed. ANR Communications has also produced numerous videos for the EAB project.
Project GREEEN (Generating Research and Extension to meet Environmental and Economic Needs) research projects and educational initiatives respond to plant commodity group-identified research priorities and industry needs. GREEEN projects help develop sustainable farm management practices, increase profitability of the state’s agricultural industry, ensure and improve food safety, and protect and preserve the quality of the environment. ANR Communications communication managers interpret and translate scientific reports into stories telling how Project GREEEN has helped to improve the lives of people in Michigan, the state’s environment. The ANR Communications unit has developed legislative communication tools, impact fact sheets, annual reports, newsletters, news stories, video stories, Web content and more.
Agriculture and Natural Resources (ANR) Week
Agriculture and Natural Resources (ANR) Week began more than 90 years ago to provide citizens, community leaders and policymakers with a forum for discussion that would otherwise not be readily available to them. ANR Communications provides logistical coordination, graphic design and print management, communication, promotion and technical support for ANR Week. Planners begin working on this annual event, which is held every March on the MSU campus, soon after the previous event wraps up, gathering input from participants for future improvements. ANR Communications staff members also plan and conduct public relations activities related to the event and design the program guide.
Ag Expo draws thousands of visitors from across the Midwest and Canada to the beautiful MSU campus to see demonstrations and exhibits featuring the latest university research, equipment and vehicles and other products and services of interest to farmers and agribusinesses. This site was built with MSU’s Sesquicentennial in mind. Communication tools created in house include brochures, posters, news releases, a Web site and extensive media relations contacts.